Social Media Marketing Methodology: CE

If you are reading this blog right now, admittedly, there is an assumption that you are a digital/social media (SM) marketer. Or at least those interested in such modern marketing. However, if you are not, welcome! I will just quickly break down CE for context. Fundamentally, CE (better known as customer engagement) is a marketing term that describes relationship marketing. It entails the immense power of consumer interaction with a brand’s content, initiated by either party. Many testify that it consists of cognitive, emotional, behavioural and social components.

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I am sure every digital and SM marketer (or any marketer for that matter) has heard of how critical customer and/or consumer engagement is. Numerous experts would even agree that is everything in marketing method. This is as it is what starts and grows vital information for customised selling, spreading the word and creating loyal community for the services/products marketed are consumed.

So, how can we guarantee the all-important and satisfactory CE is being met? Here are 4 methodological questions to ask the company or client when considering the marketing to the client:

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1. What methods are used to investigate CE with brands on social media?

This will help identify the number and effectiveness of the methods used after researching the target customer tendencies.

2. How the methods used to investigate CE with brands on social media have changed over time?

Delving into the methods’ progression will aid action of amplifying, reducing and removing what works and what does not.

3. How the methods have shaped the way the research on CE on social media has evolved?

Analysing what research arises from the methods used is key to comprehend what other research is needed to fill in the gaps or find additional helpful knowledge.

4. How the evolution of research methods will impact the way we investigate CE on social media in the future?

Same as any research cycle, the successful knowledge, or in this case, social media methods, will pave the way for the next waves and strategies in SM marketing, where relevant case by case.

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Have you ever asked these questions to yourself or your marketing team before? If not, would you now consider doing so? Leave comments down below and get the conversation flowing!